Indie First-Month Ads ROI Reverse Funnel
Ücretsiz çevrimiçi Indie First-Month Ads ROI Reverse Funnel. Tarayıcıda anında hesap makinesi aracı. Kayıt gerekmez.
Spend, price, CTR, CVR
Not a P&L. Reverse the funnel so first-month subscription revenue covers the ad spend.
Buyers to break even
51 buyers
255,000 impressions · 2,550 clicks · 504,900원 revenue
- Max CPC at break-even
- 196원
- Max CPM at break-even
- 1,961원
Ad-manager quality and frequency are out of scope. 2% cold checkout is optimistic.
[First-month ads break-even funnel] Ad spend: 500,000원 Monthly price: 9,900원 CTR (%): 1% → Checkout CVR (%): 2% Impressions: 255,000 Clicks: 2,550 Buyers: 51 (CAC 9,804원) Revenue: 504,900원 (본전 이상) Max CPC at break-even: 196원 Max CPM at break-even: 1,961원 ROAS 1. Real CTR, CVR, and fees will move the numbers.
Nasıl kullanılır
How it works
Not a full P&L. Enter ad spend, monthly price, assumed CTR and CVR. We reverse the funnel so first-month subscription revenue covers that spend: buyers = ceil(spend ÷ price), clicks = ceil(buyers ÷ CVR), impressions = ceil(clicks ÷ CTR). Then we show the max CPC/CPM you can pay and still break even. Copy the markdown for Notion.
Search intent: Facebook ads ROI calculator, marketing break-even from conversion rate, indie first-month banner spend.
Math stays in the browser. Ad-manager frequency, quality score, and bounce rate are out of scope. 1% CTR and 2% checkout CVR on cold traffic is optimistic — drop the rates and watch impressions explode.
This is a ROAS 1 first-month screen, not a “turn the campaign on” verdict. Use net price after VAT and processor fees if you want a harsher bar.
FAQ
Target ROAS 2?
Double the spend input, or treat price as half. The engine is break-even (ROAS 1).
I do not know CTR/CVR.
Cold Meta banners often sit around 0.5–1% CTR; landing-to-pay CVR 0.5–2%. The 1%/2% sample is the hopeful end.
LTV?
One payment equals price. Fold renewal into the price field if you want LTV-based break-even.